Today’s independent business owners, dry cleaners included, have more opportunities than ever to market and reach their target audience. And with those choices comes the danger of becoming overwhelmed.
That doesn’t have to be the case, though, according to Donna Botti, owner of Delos, Inc., a firm located in the Philadelphia area that specializes in marketing and interactive communications. She offered her guidance on making the most of today’s marketing tools during a recent webinar hosted by the National Federation of Independent Business (NFIB).
In Part 1, we examined the need to focus on knowing your audience and focusing on what you want your marketing to accomplish, and in Part 2, we dove deeper into identifying your ideal clients and how best to connect with them. Today, we continue by looking at what should be the hub of your digital marketing efforts, and how to own your lines of communication.