Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to reach $13.8 billion this year and grow to $50.9 billion in 2026, according to the International Data Corporation (IDC) Worldwide Augmented and Virtual Reality Spending Guide.
The five-year compound annual growth rate (CAGR) for AR/VR spending will be 32.3%. Virtual reality will account for more than 70% of all AR/VR spending throughout the 2022-2026 forecast while overall spending will be almost evenly split between consumer and commercial applications.
“The AR/VR market has been taking slow but sure steps in recent years and is poised to take longer strides in the years to come,” said Ramon T. Llamas, research director, Mobile Devices and AR/VR at IDC. “Recently announced and upcoming hardware from major brands showcase clear improvement from first-generation devices.
The deeper proliferation into current use cases and the addition of new ones highlight the versatility that AR/VR brings. And along with these is a whole host of services to help make them happen. The result: a maturing market ready to thrive for consumers and commercial users alike.”
The named commercial use cases that are forecast to receive the largest AR investments throughout the forecast are industrial maintenance and training. Together, these two use cases will account for almost one third of all AR-related spending. In VR technology investments, the two largest named commercial use cases are found in training and collaboration, capturing nearly 44% of the market by 2026.