Social media platforms like Twitter, LinkedIn, Reddit and Instagram, among others, have created a digitalized investing environment that provides investors with a quicker, more efficient way to access a variety of online information sources.
In fact, almost 80% of institutional investors use social media as part of their regular workflow, and approximately 30% of them said that information they gathered on social media has influenced an investment recommendation or decision.1 Meanwhile, 34% of retail investors have made at least one change to their investments as a result of announcements seen on social media.
