2023 is right around the corner, and it’s the perfect time to analyze your business to determine what’s working well, where there is room for improvement, and what changes need to be made.
One key area to evaluate is your marketing strategy and whether it’s actively helping you achieve (if not exceed) your goals, or whether you need to make changes in 2023 so you can have your most productive year yet. Your marketing strategy is essential because it’s the primary means you use to stay in touch with your clients and keep your sphere informed about the incredible real estate services you provide. Here are three vital steps to optimize your marketing strategy for the coming year.
Your online presence is a combination of your website, your engagement on social media platforms, your email marketing, and how you express your overall message with your target audience in a digital space. Why does that matter? On average, people spend 147 minutes on social media every day and an average of 403 total minutes online every day. These numbers are staggering and create the ideal opportunity to connect with consumers, but you must ensure you are intentional with your brand presence.
Have a professional, smooth-functioning website that visitors can easily navigate and that provides relevant value to meet their needs and interests. Along with your website, your social media presence should reflect the caliber of services you provide. Engage frequently and consistently — and don’t be afraid to have fun and express yourself in lively and unique ways. Your primary goal for perfecting your online presence is to increase brand awareness, drive traffic to your website, and boost SEO so you can connect with more consumers and grow your sphere. Perfecting your online presence is an ongoing adventure! Challenge yourself to try new things and adapt your strategy as needed.