The modern e-commerce landscape has rapidly evolved to offer consumers faster, simpler and more secure payment methods. Rather than cumbersome bank transfers and checks, consumers can now make seamless transactions directly from merchants’ apps or websites.
Bolstered by increasing demand for more frictionless payments, embedded finance has grown drastically. According to McKinsey, the industry grew into a US$20bn market in the United States alone in 2021, and it is expected to treble in the following 3-5 years before becoming a US$7tn industry globally in the next decade.
